Fractional Chief Marketing Officer
For ambitious start-ups and scale-ups
Senior product marketing leadership across strategy, product marketing, go-to-market and growth. Access the expertise you need without the cost of a permanent senior hire.
“Emily shaped the brand narrative and user experience for a new women’s health brand and absolutely nailed it.”
Lisa Rodwell, Women’s Health GM, Numan, and former CCO, Vira Health.
When you know something needs to change
You’re about to launch and the route to market isn’t clear. You need to know who you're selling to, how to reach them and turn interest into revenue.
O1
Your business direction exists but the marketing strategy is missing. You need a plan to connect product, brand, acquisition and growth.
O2
You’ve launched the product but now you need customers to see its value. You’re struggling to turn what you’ve built into a compelling story for customers.
O3
Your business is moving fast and your team needs senior leadership. You need marketing experience to bring clarity and help your team deliver.
O4
Brands I have worked with
How I can help you
Product positioning & proposition
Marketing strategy
Go-to-market
Customer & competitor insight
Scale-ups
Marketing strategy
Brand repositioning
Growth & retention
Customer experience
Start-ups
The big picture
-
20 years
Marketing, product & strategy
-
2 million
Marketing budget overseen
-
100 geos
International product growth
-
+59%
Trust uplift from product positioning
-
+137%
Sales growth through marketing
-
27 million
Online reach through partnerships
Testimonials about my work
-
"I hired Emily in to help shape the brand narrative, tone of voice and overall user experience for a new women’s health brand (Stella). She absolutely nailed it. From the outset, she grounded everything in a deep understanding of the user and what she delivered was a brand voice that felt truly empathetic while still offering moments of levity and warmth. She struck that rare balance between strategic thinking and hands-on execution, and was a joy to work with throughout. We then extended the work to web and app content, then customer journey product messaging. Emily is the kind of person who can drop into a fast-moving startup or scale-up and start making an impact straight away. I’d recommend her without hesitation"
Lisa Rodwell, Women’s Health GM at Numan and former CCO, Vira Health
-
"Emily led the creation of a new digital education platform for early stage entrepreneurs. I recommend her highly for product marketing and content. She combines being open minded and highly creative with the ability to get things done at a detailed level. She excels at working collaboratively to remove roadblocks and make things happen. She is great fun, and conveys huge passion and energy for all things digital"
Anna Jones, Europe Director of Data & Innovation at Proforest & former Entrepreneurship Director, Virgin Unite
-
“Emily is a brilliant product marketing leader who delivered exceptional results at Dream Yacht. Her strategic approach to product marketing and multi-channel execution drove sales, even in the challenging post-Covid period. Her leadership in managing a large-scale, multilingual website overhaul saw site visits increase in the US and Europe. Her YouTube SEO strategy significantly boosted views and impressions. She’s not only results-driven but also a collaborative and inspiring leader. I highly recommend her to any business seeking transformative marketing growth"
Dan Lockyer, former Deputy CEO, Dream Yacht
Let’s talk.
Send me a message and I will reply within two business days.