I love the hustle of startup life, especially when the pressure is acute. I work closely with founders and leaders to identify what needs to be done and how to deliver it. I can lead the product marketing strategy and create the content to achieve the objectives.

I am not scared of a blank page or when there is a huge learning curve. It’s how I began my career. I cut my teeth in a fast-paced newsroom for the world’s oldest daily paper, writing business stories that influenced global markets. It was not for the faint-hearted.

Product marketing is much more than content production. It helps to think of me as the chief negotiator between commercial needs, product prioritisation, user research, subject matter experts obsessed with factual accuracy and customer expectations.

I make sure the product experience is engaging and delightful, and the information is useful and correct. I keep everyone aligned and focused on the end goal - building a relationship with customers who love the product so much they will recommend it.

I produce powerful content and messaging that positions products and services across apps, SaaS and websites. I am curious to learn through data, research and iteration.

I’ve helped launch women’s health digital products for Vira Health, collaborated with Noom and Kaia Health to widen their health content, and worked with organisations with multiple brands, like Virgin and Dream Yacht, a €150m global company.

My career has enabled me to lead teams of amazing people and work on some incredible mission-led projects.

Outside of work, I exhibit regularly as a textile artist. Read on to find out more…