ONLINE CLINICAL CARE & LIFESTYLE GUIDANCE
Stella is an online menopause clinic that offers online appointments with clinicians and app-based lifestyle guidance for symptom management. It is designed as a benefit for workplaces, employee assistance programmes and healthcare plans. It is also distributed through partnerships.
The project: Stella’s mission is to widen access to high-quality menopause care. It offers expert clinical recommendations, access to regulated medication, such as hormone replacement therapy, and holistic guidance. Stella’s app provides extensive resources, including evidence-backed information, video workouts, audio meditations, recipes and online events.
Scope: Create a tone of voice and develop content for the website, blog and app, including educational courses across nine symptom areas. Integrate an acquired SaaS, a Class 1 medical device that screens for 65 risk factors and alternative conditions. Localise the UK platforms and content for the US market.
PLATFORM: App, SaaS & website
WHAT I WORKED ON:
App product marketing strategy and creation
SaaS product marketing strategy & content creation
Website content and SEO strategy
US localisation
