Global ocean tourism
PLATFORM: Website
WHAT I WORKED ON:
Website product marketing strategy
Website content and SEO strategy
Delivery of new website content 200K words
Localisation across 6 languages
YouTube SEO strategy and video creation
CRM and email marketing strategy
Dream Yacht is a premium tourism brand operating the world’s largest yacht fleet worldwide with €150m turnover. It is a marketplace where you can book holidays at 35 destinations and includes many subsidiary brands in local markets.
The project: Lead the product marketing and content strategy across six geographies D2C and B2B.
Scope: Go-to-market strategy, acquisition integrations, content creation, SEO agency management, advocacy programmes for social content creation and tone of voice development.
Outcomes:
Sales increased 50% YOY
Website visits increased 450% USA and 650% EU
YouTube views increased by 40% and impressions by 50%
In 2021, PPF Group and Groupe Beneteau finalized their €60m investment in Dream Yacht
