HIGHLIGHTS
Role: Entrepreneurship content & product manager
What I worked on: Create and launch a social impact education platform for Virgin’s ecosystem of entrepreneurs to encourage more purpose-led businesses. Work involved collaborations with Business Innovation, University of Nottingham, Virgin StartUp, Virgin Media, Virgin Red and Forum for the Future.
Outcome:
30 participants - 4x oversubscribed & 91% customer satisfaction
Presented project at 10 Downing Street
Designed and delivered a new social impact award for Pitch to Rich competition - 5 million clicks, 2.5K entries & 100K online votes
Role: Partnership lead
What I worked on: Headed Virgin’s Google for Entrepreneurs (now Google for Startups) partnership and managed Google Hangouts with Richard Branson, sourced guests and prepared topic briefs.
Outcome:
27 million reach & 750K views
Role: Content strategist
What I worked on: Content and search strategy for Johnson & Johnson’s Do Surgery website. This community portal hosted surgical videos to share training and best practices among leading surgeons. Work involved a user journey and content audit, style guide development and in-house editor training.
Outcome:
Increased residential training course sales by 15%
Role: Communications manager
What I worked on:
Marketing strategy and delivery for NHS 111 helpline rollout across 50 sites
Content marketing strategy for winter pressures on A&E, flu and vaccination programmes and campaign evaluation
Regional lead responsible for the content marketing and media strategy for the Olympics and Paralympics, reporting directly to LOCOG
Content strategy and creation of seven WordPress websites for the new clinical commissioning groups